'pōs(t)kärd uses as a reference several postcards depicting the ideal family model that Spain, like many other countries, imported from the United States after World War II. The translation of the images
from these postcards to my painting -which assumes the medium as a set of independent pieces of different nature that articulate each other, highlighting the problems involved in looking at an image and, even more, translating it to make it one's own- brings to light issues related to verisimilitude in painting, generational disconnection and, ultimately, everything artificial about any canon or model that is intended to be offered as an ideal.
The title, written according to the phonetic transcription of the English word postcard, refers to the complex system of uses and customs that are necessary to make any meaning one's own. In this case, that of a familiar model foreign to the circumstances and particularities of the place where it is intended to be established.