In an era marked by the voluptuousness of information, Alex Hernández reflects on the laxity of our consciousness. *Conditioned Reflex* is a parascientific essay that, among other topics, analyzes the use of social engineering in the contemporary world. The selection of notes, images, devices, and subtle sensory experiments he presents revolves around the biopolitics of knowledge and the senses. Alex dislocates and stretches the languages of art, drawing once again from the interdisciplinary, moving into the playful and the performative. He eschews cynicism and uncertainty; and without beating around the bush, with an objective and direct perspective, he invites us to take a stand in defense of our perceptions, our individuality, and our consciousness.